Which of the following is a primary difference between cause-related marketing and strategic philanthropy?
A)Cause-related marketing is short term only while strategic philanthropy is an ongoing approach that lasts for years or even decades.
B)Strategic philanthropy fulfills a firm's primary social responsibilities while cause-related marketing does not.
C)Cause-related marketing is unlikely to have a positive effect on society while strategic philanthropy always benefits society.
D)Strategic philanthropy can take on both a financial and nonfinancial format while cause-related marketing only involves financial contributions.
E)Customers are likely to feel good about themselves when supporting a cause-related marketing campaign but are unlikely to notice strategic philanthropy.

Question

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The Answer of Which of the following is a primary difference between cause-related marketing and strategic philanthropy?
A)Cause-related marketing is short term only while strategic philanthropy is an ongoing approach that lasts for years or even decades.
B)Strategic philanthropy fulfills a firm's primary social responsibilities while cause-related marketing does not.
C)Cause-related marketing is unlikely to have a positive effect on society while strategic philanthropy always benefits society.
D)Strategic philanthropy can take on both a financial and nonfinancial format while cause-related marketing only involves financial contributions.
E)Customers are likely to feel good about themselves when supporting a cause-related marketing campaign but are unlikely to notice strategic philanthropy.

Which of the Following Is a Primary Difference Between Cause-Related