Beth is responsible for the product line of Avenger Transformer action figures.In testing her firm's new TV ads,Beth discovers some children think many of the toys can actually fly.Beth knows that there are only a few children in the groups aged 3 to 5 that believe this,so she decides to use children over age 5 as her target market.Since the ads will be shown on programs that have her target market as its viewers,Beth decides to include a statement "figures do not actually fly" on the bottom of the screen.However,she still faces an ethical decision regarding which element(s)of the marketing mix?

Question

Quizplus · Accepted Answer

The ethical decision that Beth faces is related to the promotion element of the marketing mix. She needs to determine how to communicate the limitations of the product to the target market in a clear and truthful manner to ensure that children do not have unrealistic expectations about the product's capabilities. By including a disclaimer on the TV ads, she is taking steps to address this issue.

Beth Is Responsible for the Product Line of Avenger Transformer