If customers are grouped by zip code, this is an example of
A) geographic segmentation.
B) demographic segmentation.
C) psychographic segmentation.
D) benefit segmentation.

Name: If customers are grouped by zip code, this is an example of A) geographic segmentation. B) demographic segmentation. C) psychographic segmentation. D) benefit segmentation.
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Question

Quizplus · Accepted Answer

Grouping customers by zip code is an example of geographic segmentation, as it involves dividing the market based on location.

If Customers Are Grouped by Zip Code, This Is an Example