Grouping customers based on lifestyle is known as
A) geographic segmentation.
B) usage rate segmentation.
C) psychographic segmentation.
D) benefit segmentation.

Name: Grouping customers based on lifestyle is known as A) geographic segmentation. B) usage rate segmentation. C) psychographic segmentation. D) benefit segmentation.
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Question

Quizplus · Accepted Answer

Psychographic segmentation involves dividing a market into segments based on lifestyle, personality traits, values, opinions, and interests.

Grouping Customers Based on Lifestyle Is Known as