The combination of direct marketing, advertising, sales promotion, publicity, and public relations is called the
A) sales mix.
B) marketing mix.
C) promotional mix.
D) ad mix.

Name: The combination of direct marketing, advertising, sales promotion, publicity, and public relations is called the A) sales mix. B) marketing mix. C) promotional mix. D) ad mix.
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Question

Quizplus · Accepted Answer

The combination of direct marketing, advertising, sales promotion, publicity, and public relations is referred to as the promotional mix.

The Combination of Direct Marketing, Advertising, Sales Promotion, Publicity, and Public