The circulation of a magazine is a conservative estimate of readership since it usually does not include
A) those who subscribe to the magazine.
B) those who subscribe but don't read the magazine.
C) pass-along readership.
D) any readers under 25 years of age.

Question

Quizplus · Accepted Answer

Pass-along readership refers to individuals who read a magazine without purchasing it themselves, such as when a magazine is shared among friends or read in waiting rooms. This is typically not included in circulation figures.

The Circulation of a Magazine Is a Conservative Estimate of Readership