One of the major advantages of direct mail is
A) its good image.
B) its excellent control of the reach.
C) its circulation.
D) none of the above.

Name: One of the major advantages of direct mail is A) its good image. B) its excellent control of the reach. C) its circulation. D) none of the above.
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Question

Quizplus · Accepted Answer

Direct mail offers excellent control over the reach of a campaign, as marketers can target specific individuals or households based on demographics, interests, or other criteria.

One of the Major Advantages of Direct Mail Is