Which of the following has the worst selectivity?
A) Country Living magazine
B) A billboard for Marlboro cigarettes
C) A direct mail to high school teachers in Denver, Colorado
D) A computer trade show
Correct Answer:
Verified
Q205: Billboards and transit advertising have a high
A)
Q206: Delivery of advertising refers to
A) whether it
Q207: The ability of media to reach only
Q208: When considering the selectivity of metropolitan newspapers,
A)
Q209: When considering the selectivity of a magazines
Q211: Entrepreneurs should plan advertising a year in
Q212: If an entrepreneur uses heavy promotion during
Q213: If a constant level of advertising is
Q214: Which of the following is FALSE?
A) Small
Q215: When sending e-mail advertising, entrepreneurs are advised
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents