Entrepreneurs should plan advertising a year in advance because
A) that is what large corporations do.
B) it improves advertising delivery.
C) it prevents flighting.
D) it results in more consistent and effective advertising.
Correct Answer:
Verified
Q206: Delivery of advertising refers to
A) whether it
Q207: The ability of media to reach only
Q208: When considering the selectivity of metropolitan newspapers,
A)
Q209: When considering the selectivity of a magazines
Q210: Which of the following has the worst
Q212: If an entrepreneur uses heavy promotion during
Q213: If a constant level of advertising is
Q214: Which of the following is FALSE?
A) Small
Q215: When sending e-mail advertising, entrepreneurs are advised
Q216: The goal of public relations is to
A)
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