A targeting strategy in which an organization directs its marketing efforts at several segments is called a(n)____ targeting strategy.
A)differentiated
B)total market
C)concentrated
D)undifferentiated
E)integrated

Question

Quizplus · Accepted Answer

In a differentiated targeting strategy, an organization focuses on multiple segments by developing unique marketing strategies for each. This approach recognizes that different market segments have different needs and requires customization of marketing efforts to effectively reach and persuade each segment.

A Targeting Strategy in Which an Organization Directs Its Marketing