If the Owner of a Business Decides What the Selling

If the owner of a business decides what the selling price will be, that price

A) may be too high or may be too low because the owner may not be aware of its real value.
B) should be right because who would know better than the owner what the business is really worth.
C) will be too high because the owner is bound to charge the highest price possible.
D) none of the above.