While shopping at a local grocery store,Taylor sees a display of his favorite brand of energy drink.He buys some to take home for the weekend.This purchase process would be described as
A)routinized response behavior.
B)extended problem solving.
C)limited problem solving.
D)situational perception.
E)enduring involvement.

Question

Quizplus · Accepted Answer

Taylor's purchase of his favorite brand of energy drink is a habitual decision, which is best described as routinized response behavior, where the consumer makes a quick decision based on familiarity and past experience.

While Shopping at a Local Grocery Store,Taylor Sees a Display