Which of the following buying situations is most consistent with routinized response behavior?
A) Ian buying his first pair of basketball shoes
B) Molly buying a new set of tires for her car
C) Aaron buying a new fishing rod and reel
D) Stephanie buying bottled water
E) Bryan buying a new software program

Question

Quizplus · Accepted Answer

Routinized response behavior is a type of buying situation where the consumer has frequent experience with the product category and a low level of involvement in the purchase decision. Buying bottled water is a common and routine purchase for many people, so Stephanie buying bottled water is most consistent with routinized response behavior. Ian buying his first pair of basketball shoes, Molly buying a new set of tires for her car, Aaron buying a new fishing rod and reel, and Bryan buying a new software program all involve higher levels of involvement and decision-making, and therefore do not fit the criteria for routinized response behavior.

Which of the Following Buying Situations Is Most Consistent with Routinized