Evan has just been hired as a product manager for a major technology firm. Currently, he is making purchases for his new apartment and upcoming job. His purchase of _____ would most likely be done through extended decision making, while his purchase of ____ would be made through limited decision-making behavior.
A) a new suit; a sofa
B) a toaster; bed sheets
C) coffee maker; flat screen TV
D) flat screen TV; bath towels
E) coffee maker; groceries

Question

Quizplus · Accepted Answer

Extended decision making involves a high level of involvement and is often associated with expensive or significant purchases, such as a flat screen TV. Limited decision-making behavior involves less comparative effort and is typical for more routine, less expensive items like bath towels.

Evan Has Just Been Hired as a Product Manager for a Major