Kellogg's is introducing a new bran waffle for toasters. Television commercials will be a key element in communicating the benefits associated with this product. Based on that decision, Kellogg's is expecting consumers to engage in what form of decision making?
A) Routinized response behavior
B) Limited decision making
C) Extended decision making
D) Impulse buying
E) Extensive response behavior

Question

Quizplus · Accepted Answer

Limited decision making is expected when consumers are introduced to a new product through advertising, like television commercials, but the product category (waffles) is familiar. This involves a moderate amount of effort in gathering information and considering alternatives.

Kellogg's Is Introducing a New Bran Waffle for Toasters