Extended decision making is the type of consumer decision-making process that
A) involves no conscious planning but rather a powerful and persistent urge to buy something.
B) is the most complex decision-making behavior, which comes into play when a purchase involves unfamiliar, expensive, or infrequently bought products.
C) requires a moderate amount of time for information gathering and search.
D) is the creation and maintenance of a collection of products that satisfy a person's needs and wants.
E) requires very little search-and-decision effort and is practiced when buying low-cost and frequently purchased products.

Question

Quizplus · Accepted Answer

Extended decision making is the most complex type of consumer decision-making process where consumers engage in a high level of information search, evaluation of alternatives, and decision-making effort. This type of decision-making is necessary when the purchase involves unfamiliar, expensive, or infrequently bought products.

Extended Decision Making Is the Type of Consumer Decision-Making Process