Jessie is out with a group of friends this evening for dinner at a local restaurant and then a movie.While the service at the restaurant was slow,and the food just ok,Jessie still had a great time and left with a positive opinion of the restaurant experience.Jessie's purchase decision was likely influenced by ____.
A)Physical surroundings
B)Social surroundings
C)Purchase reasons
D)Buyer's momentary mood and condition
E)Pressures created by time factors

Question

Quizplus · Accepted Answer

Jessie's positive opinion despite the slow service and just okay food suggests that the social surroundings, such as being with friends, played a significant role in influencing her purchase decision.

Jessie Is Out with a Group of Friends This Evening