Scenario 8.2
Use the following to answer the questions.
Precision Brake Company is a supplier of brake components to the manufacturers of lawn tractors and 4-wheel ATV's.It also sells its products to independent repair centers,dealers,and other wholesalers in the northeast and southern states.Precision Brake has done research on the demand for lawn tractors and found that most manufacturers are in the states of Kentucky,Tennessee,and Alabama.Research also shows that most of the dealers who sell directly to individual consumers are in the midwestern states,while dealers who sell to small business landscaping companies tend to be located in the northeastern states.Company executives are considering expansion of its distribution to markets in the Midwest.
-Refer to Scenario 8.2.When Precision Brake's sales team calls on tractor manufacturing companies,the meetings typically include the engineers who design the tractors.In this situation,the engineers would most likely be considered to be ____,part of the buying center.
A)gatekeepers
B)influencers
C)users
D)buyers
E)controllers

Question

Quizplus · Accepted Answer

The engineers who design the tractors would be considered influencers in the buying center because they have the ability to provide input and influence the decision-making process. While they may not have the final say in purchasing decisions, their expertise and recommendations carry weight in the decision-making process.

Scenario 8.2 Use the Following to Answer the Questions