Scenario 8.1
Use the following to answer the questions.
Samsung is entering the home appliance market with its new French Door Refrigerator.In designing the production facility,it has a need for various pieces of equipment,including the perpetual assembly belt-drive,quasi-assembly pods,and finishing stations.The purchasing agent for the appliance division is inquiring about who will be needed for input on the purchasing decision.Samsung has already contacted several producers of the quasi-assembly pods,and has begun negotiations with their sales representatives.
-Refer to Scenario 8.1.There are many factors that would influence Samsung's business buying decisions.Which one of the following would not?
A)Environmental
B)Organizational
C)Interpersonal
D)Demographic
E)Individual

Question

Quizplus · Accepted Answer

Demographic factors, such as age, gender, income, etc. of the target market, would not have a significant influence on Samsung's business buying decisions in designing the production facility for the French Door Refrigerator. Factors such as environmental (e.g. regulations, sustainability), organizational (e.g. company policies, goals), interpersonal (e.g. relationships with suppliers, employees), and individual (e.g. personal preferences, expertise) would all have an impact on Samsung's decision-making in this scenario.

Scenario 8.1 Use the Following to Answer the Questions