Questor Corporation owns the Spalding brand name but does not produce a single golf club or tennis ball.This arrangement is an example of what type of involvement level for international marketing?

Question

Quizplus · Accepted Answer

This arrangement is an example of licensing, where Questor Corporation allows another company to use their brand name in exchange for royalty payments or other forms of compensation.

Questor Corporation Owns the Spalding Brand Name but Does Not