Franchising is an arrangement whereby a franchisee grants a franchiser the right to market its product, using its name, logo, methods of operation, advertising, products, and other elements of the franchising company's business, in return for a financial commitment and an agreement to conduct business in accordance with the franchisee's standard of operations.

Question

Quizplus · Accepted Answer

In franchising, it is the franchiser who grants the franchisee the right to market its product, not the other way around.

Franchising Is an Arrangement Whereby a Franchisee Grants a Franchiser