Concerns about cannibalization of current product sales must be addressed in the ____ phase of the new-product development process.
A)screening
B)concept testing
C)business analysis
D)product development
E)test marketing

Question

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The Answer of Concerns about cannibalization of current product sales must be addressed in the ____ phase of the new-product development process.
A)screening
B)concept testing
C)business analysis
D)product development
E)test marketing

Concerns About Cannibalization of Current Product Sales Must Be Addressed