When Starbucks introduced their new instant coffee brand,Via,the company only sold it in packages of three single-cup units.Starbucks' primary objective for selling Via in three-unit packages rather than single-unit packages was most likely
A)to encourage the consumer to try the product several times.
B)to encourage a higher consumption of all Starbucks products.
C)to sell more because of infrequent coffee purchases.
D)to reduce costs in the distribution and handling of the Via products.
E)to engage in environmentally responsible behavior.

Question

Quizplus · Accepted Answer

Starbucks' primary objective for selling Via in three-unit packages rather than single-unit packages was most likely to encourage the consumer to try the product several times. By offering a package of three, the customer would have the opportunity to experience the product more than once, increasing the chances of repeat purchase and brand loyalty.

When Starbucks Introduced Their New Instant Coffee Brand,Via,the Company Only