Scenario 14.1
Use the following to answer the questions.
The Pillsbury division of General Mills has promoted its baking products through its trade character,the Pillsbury Doughboy,since 1965.He appears in television commercials touting the quality,benefits,and features of the products Pillsbury sells.Each product in the Pillsbury line,such as crescent rolls,pizza dough,biscuits,and cinnamon rolls,includes the Pillsbury name on the package.In addition to the Pillsbury name,the Pillsbury Doughboy also appears on each package,although in different poses.On the Pillsbury website,the Pillsbury Doughboy character is animated and can be seen "dancing".He can be downloaded to your personal computer or used to create your own e-card.
-Refer to Scenario 14.1.The Pillsbury branding policy is most likely
A)individual branding.
B)family branding.
C)brand extensions.
D)co-branding.
E)brand licensing.

Question

Quizplus · Accepted Answer

The scenario describes that each product in the Pillsbury line includes the Pillsbury name on the package and the Pillsbury Doughboy character also appears on each package, although in different poses. This indicates that Pillsbury is using family branding, where all products are marketed under one brand name and identity.

Scenario 14.1 Use the Following to Answer the Questions