The Barrister's Deli decides to run advertisements for its lunch specials on a local FM radio station. Marketing research later reveals that the restaurant's target market listens primarily to satellite radio stations. This promotion program suffered from an error in the selection of

Question

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The error in this promotion program is that the Barrister's Deli selected the wrong communication channel to reach their target market. The target market primarily listens to satellite radio stations, but the deli chose to advertise on a local FM radio station. The communication channel did not match the target audience's preferences, leading to ineffective promotion.

The Barrister's Deli Decides to Run Advertisements for Its Lunch