Question 1

Sonya is watching the six o'clock news as she prepares dinner. As commercial breaks come on, Sonya's dinner preparation would be considered __ in the communication process.

Accepted Answer

The answer of Sonya is watching the six o'clock news...

Question 2

When encoding the message, the source should use signs that have

Accepted Answer

The source should use signs that have meanings that the target market will understand. Communication is only effective if the message is understood by the target audience, and using signs that are familiar and easily understood will help ensure that the message is received as intended.

Question 3

Reba Vincent is employed as a consultant for Mary Kay Cosmetics. This illustrates

Accepted Answer

Reba Vincent is directly selling Mary Kay Cosmetics to potential customers, which is an example of personal selling.

Question 4

H&M, a clothing company, communicates to its target customers by advertising in magazines, offering clothing information on its website, creating a periodic online newsletter, Facebook, and Twitter. These vehicles through which the coded message is transmitted from the source, H&M, to the receiver, the prospective customer, is called a(n)

Accepted Answer

The vehicles through which the coded message is transmitted from the source, H&M, to the receiver, the prospective customer, is called a communication channel. The options listed (magazines, website, online newsletter, Facebook, and Twitter) are examples of different communication channels used by H&M to communicate with its target customers.

Question 5

The Barrister's Deli decides to run advertisements for its lunch specials on a local FM radio station. Marketing research later reveals that the restaurant's target market listens primarily to satellite radio stations. This promotion program suffered from an error in the selection of

Accepted Answer

The error in this promotion program is that the Barrister's Deli selected the wrong communication channel to reach their target market. The target market primarily listens to satellite radio stations, but the deli chose to advertise on a local FM radio station. The communication channel did not match the target audience's preferences, leading to ineffective promotion.

Question 6

OES Office Systems' use of fax machines to carry its advertising messages to its business customers is which component of the communication process?

Accepted Answer

The use of fax machines is the communication channel chosen by OES Office Systems to transmit its advertising messages.

Question 7

During a one-minute television ad for Nike, the National Weather Service interrupts to announce a flash flood warning for surrounding counties. Such an occurrence is an example of ____ in the communication process.

Accepted Answer

The National Weather Service's interruption is an example of noise in the communication process, as it is an external factor that interferes with the message being transmitted by Nike.

Question 8

Radio and television signals as well as ink on the paper of a magazine or newspaper are all considered

Accepted Answer

Radio and television signals, as well as ink on paper, are all physical means of transmitting information. They are channels through which communication can occur. Therefore, the correct answer is D) communication channels.

Question 9

The process of putting one's thoughts (meaning) into signs (symbols) is called

Accepted Answer

The process of putting one's thoughts into signs or symbols is referred to as the coding process. Therefore, option E is the correct answer. Option A, decoding, refers to the process of interpreting the meaning of the signs or symbols received. Option B, noise, is any external or internal interference that distorts the transmission of the message. Option C, interference, is any external or internal obstruction that affects the message’s fidelity or quality. Option D, transmission, refers to the process of sending the encoded message to the receiver.

Question 10

As Emily prepares the script for a radio commercial for her boutique, she is engaging in the ____ stage of the communication process.

Accepted Answer

Emily is the sender of the message (the radio commercial), and she is encoding the message by putting it into words and selecting the appropriate tone and language to convey her message effectively. This is the first stage of communication process.

Question 11

Which is the best example of noise that originates with the receiver in the communication process?

Accepted Answer

The answer of Which is the best example of noise...

Question 12

During the decoding process, the

Accepted Answer

Decoding is the process of interpreting or extracting meaning from the signs or symbols sent by the source. Therefore, the receiver attempts to convert signs or symbols into concepts and ideas during the decoding process.

Question 13

The Kia Soul automobile is currently positioned as a vehicle for young adults. Kia's message to the target market is that it is exciting, youthful, and trendy. However, Max and his friends who are 20-somethings, just like the music and the hamster spokes characters. They don't care about the car itself. The message that Kia originally encoded and the meaning Max and his friends ultimately decoded

Accepted Answer

The original message encoded by Kia may have been affected by noise in the communication process, leading to a different message being decoded by Max and his friends. Noise can refer to anything that interferes with the message being sent and received, such as distractions or misinterpretations.

Question 14

Alton is reading a magazine ad for a new cologne. In the ad, he sees little more than a photo of a man riding horseback on a beach, and the name of the new cologne, Rugged. In this situation, Alton is a ___, one who ___.

Accepted Answer

Alton is a receiver because he is the one who is interpreting or "decoding" the message conveyed through the magazine ad for the new cologne.

Question 15

Sierra is driving to work on I-95 and notices a billboard for new salads at Wendy's. She reads the message and sees the pictures of the new salads. In this case, Sierra is the ____ and Wendy's is the ____ of this communication.

Accepted Answer

Sierra is the receiver because she is the one receiving the message from the billboard, and Wendy's is the source because they are the ones promoting their new salads through the billboard.

Question 16

In one corner of its magazine advertisement for office copiers, Lexmark places a small box asking for the names and addresses of individuals or companies seeking more information. Lexmark has included this box to facilitate ____ for this communication.

Accepted Answer

Lexmark has included the box to facilitate feedback from individuals or companies who are interested in receiving more information about their copiers. The box allows potential customers to provide their names and addresses, which Lexmark can use to follow up with more information or promotional offers.

Question 17

In the Gillette advertisement that claims, "Gillette, the best a man can get," Gillette is the communication

Accepted Answer

In the communication process, the source is the originator of the message, and in this case, Gillette is the source of the message "the best a man can get," which is being communicated to the audience. Therefore, the correct answer is D, source.

Question 18

Communication can be viewed as a circular process because

Accepted Answer

Communication is a circular process because feedback allows for the receiver to become the source of the message and the original source to become the receiver. This creates a continuous loop in which information is sent and received between the two parties.

Question 19

The receiver's response to a message is ____ for the source.

Accepted Answer

Feedback is the receiver's response, which enables the source to know whether the message has been understood or not. Therefore, it is essential for effective communication.

Question 20

Ashley is currently working on a video to introduce a new line of athletic wear for women. She is using signs and symbols to represent the concept and meaning of the new athletic wear. Ashley is most likely working on the ____ for this promotional video.

Accepted Answer

The coding process involves the use of signs, symbols, and language to represent ideas or concepts. In this case, Ashley is using signs and symbols to represent the concept and meaning of the new athletic wear. Therefore, she is most likely working on the coding process for this promotional video.

Quiz 16: Integrated Marketing Communications