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H&M, a Clothing Company, Communicates to Its Target Customers by Advertising

Question 24

Multiple Choice

H&M, a clothing company, communicates to its target customers by advertising in magazines, offering clothing information on its website, creating a periodic online newsletter, Facebook, and Twitter. These vehicles through which the coded message is transmitted from the source, H&M, to the receiver, the prospective customer, is called a(n)


A) field of reference.
B) decoder.
C) encoder.
D) relay channel.
E) communication channel.

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