Pioneer promotion is most likely to be used during the ____ stage of the product life cycle,while competitive advertising is likely to be used during the ____ stage.

Question

Quizplus · Accepted Answer

Pioneer promotion, also known as introductory advertising, is used during the introduction stage of the product life cycle when the goal is to create awareness and generate interest in the new product. Competitive advertising, on the other hand, is used during the growth stage when there are multiple competing products in the market and companies need to differentiate themselves and gain market share.

Pioneer Promotion Is Most Likely to Be Used During the ____