Rob is working on the promotional plan for a new bicycle helmet that has added technology to sense when a bicycler has fallen and had a head injury. The technology then releases an audible signal that will help others know that there is an injury which needs treatment. This is considered to be a new product that is in the introduction stage of the product life cycle. Which type of promotion should Rob focus on?

Question

Quizplus · Accepted Answer

Since the product is in the introduction stage, Rob should focus on pioneer promotion. Pioneer promotion is used to create awareness and generate interest in a new product. Since this is a new and unique product, it is important to educate potential customers about the benefits and features of the product. Therefore, Rob should use pioneer promotion to establish the brand and educate potential customers about the value of the helmet.

Rob Is Working on the Promotional Plan for a New