A critical ramification of the intangible nature of services is:
A) Service quality is easier to measure than product quality
B) Consumers do not care about service processes as much as they care about service outcomes
C) Waiting lines are a frequent quality concern for service managers
D) Services cannot be stored for future use.

Question

Quizplus · Accepted Answer

Services are intangible and cannot be stored for future use, which is a critical ramification of their nature.

A Critical Ramification of the Intangible Nature of Services Is