Ben and Jerry's did some analysis of their consumers and found a strong correlation between an increase in ice-cream consumption and times when there was a full moon. These variables logically do not seem related. This is an example of _______.
A) Noisy data.
B) Marketing insights.
C) Social data.
D) Spurious correlation.

Question

Quizplus · Accepted Answer

Understand the significance and importance of data. Spurious correlation, which is where variables that have nothing to do with each other appear to be related. This is usually due to the presence of an unobserved or 'confounding' variable.

Ben and Jerry's Did Some Analysis of Their Consumers and Found