What purpose does Customer Lifetime Value serve?
A) To predict customer's future sales.
B) To analyse the role of business in increasing the number of customers.
C) To calculate the value of sales to customers.
D) To forecast business trends.

Question

Quizplus · Accepted Answer

Understand the concept of data-driven marketing. Customer Lifetime Value assesses a customer's value over their lifetime as a customer.

What Purpose Does Customer Lifetime Value Serve