Tom has seen quite a few Instagram posts about a new gym clothing company and read some reviews about the brand. Based on what he has seen on social media he decides to purchase via the brand's website and also uses the opportunity to read more about the brand and how the clothing is made. The brand decide to do some analysis to determine if Instagram is instrumental in consumer decision making, via a technique known as_______.
A) Customer value.
B) Attribution modelling.
C) Social listening.
D) Data visualisation.

Question

Quizplus · Accepted Answer

Understand the concept of data-driven marketing. Attribution modelling, which seeks to find out which touchpoint is most instrumental in a customer's purchase decision.

Tom Has Seen Quite a Few Instagram Posts About a New