Companies operating in markets utilising the latest technologies often employ an emergent approach to marketing. Technology companies using an emergent approach will:
A) develop an implementable marketing plan with specific actions, schedules and goals.
B) plan marketing activities for unforeseen or uncertain events.
C) develop marketing strategy in response to changing market conditions.
D) enable employees to make marketing decisions.
E) manage to ensure the availability of marketing resources.

Question

Quizplus · Accepted Answer

describe how to manage the implementation of a marketing strategy. An emergent approach involves the development of marketing strategy in response to changing market conditions. This allows marketers to operate in highly competitive, changing markets.

Companies Operating in Markets Utilising the Latest Technologies Often Employ