The degree to which the expectations of a consumer are fulfilled or surpassed by a product is known as:
A) customer lifetime value.
B) customer satisfaction.
C) purchase intention.
D) likeability.

Question

Quizplus · Accepted Answer

explain the role of marketing metrics and the ongoing evaluation of marketing performance in the marketing cycle. Customer satisfaction is the degree to which the expectations of a consumer are fulfilled or surpassed by a product.

The Degree to Which the Expectations of a Consumer Are