Marketing should be regarded as:
A) a necessary expense.
B) an investment.
C) a measurable activity.
D) Both b and c.
E) Both a and b.

Question

Quizplus · Accepted Answer

explain the role of marketing metrics and the ongoing evaluation of marketing performance in the marketing cycle. Marketing metrics enable marketers to measure performance against objectives. Being able to measure marketing performance can assist in overcoming the misconception that marketing is an expense rather than an investment.

Marketing Should Be Regarded As