Which of the following would not potentially be useful as a marketing metric?
A) Sales volume in units.
B) Sales revenue.
C) Brand awareness.
D) All of the options listed could potentially be useful.
E) Both b and c.

Question

Quizplus · Accepted Answer

explain the role of marketing metrics and the ongoing evaluation of marketing performance in the marketing cycle. Sales volume, brand awareness and sales revenue are all common marketing metrics (see table 15.2).

Which of the Following Would Not Potentially Be Useful as a Marketing