Which of the following statements regarding marketing metrics is correct?
A) Brand awareness measures the percentage of a total population that is aware of a product's advertising campaign.
B) 'Click through rates' measure user responses to online advertising.
C) Customer traffic measures the ease of access to a retail store.
D) Retention rate measures the proportion of customers who retain a potentially disposable product, such as plastic shopping bags.
E) None of the options listed.

Question

Quizplus · Accepted Answer

explain the role of marketing metrics and the ongoing evaluation of marketing performance in the marketing cycle. Option b is the only correct option given (see table 15.2).

Which of the Following Statements Regarding Marketing Metrics Is Correct