Woolworths measuring customer attrition rates or the percentage of customers it loses each year is an example of the marketing metric known as:
A) acquisition.
B) customer traffic.
C) churn.
D) click through rate.
E) conversion.

Question

Quizplus · Accepted Answer

explain the role of marketing metrics and the ongoing evaluation of marketing performance in the marketing cycle. Churn is a measure of customer attrition. It refers to the percent of customers a business loses over a specific period of time. Churn (%) = 100% - Retention (%) (see table 15.2).

Woolworths Measuring Customer Attrition Rates or the Percentage of Customers