A healthy eating campaign uses an advertising campaign which seeks to persuade the target audience to replace unhealthy eating options with healthy ones. The advertisements invites viewers to text a food choice that they are prepared to give up and in return the respondent is sent a healthy recipe. What is the nature of the exchange?

Question

Quizplus · Accepted Answer

understand the social marketing benchmark criteria. For an exchange to occur something needs to be given up simultaneously to get a direct benefit and over time, performing an exchange or multiple exchanges is expected to lead to a desired outcome.

A Healthy Eating Campaign Uses an Advertising Campaign Which Seeks