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Which of the Following Statements About the Marketing Mix and Social

Question 23

Multiple Choice

Which of the following statements about the marketing mix and social marketing campaigns is correct?


A) The marketing mix does not need to extend beyond marketing communications.
B) A partial marketing mix which only includes the product and promotion is all that is required.
C) The 4 Cs is unanimously considered to be superior to the 4 Ps.
D) Price is considered unnecessary when applying the marketing mix to social marketing campaigns.
E) The full marketing mix should be employed whether the campaign is commercial or social in orientation.

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