Downstream social marketing campaigns:
A) focus on creating behaviour change at the collective level.
B) are concerned with effecting individual behaviour change.
C) is the most dominant stream in the social marketing literature.
D) Both a and c.
E) Both b and c.
Correct Answer:
Verified
Q23: Which of the following statements about the
Q24: University students are targeted with alcohol-free events
Q25: University students are targeted with alcohol-free events
Q26: Competition of the behaviour targeted by an
Q27: The three main social marketing streams are
Q29: Midstream social marketing campaigns:
A) focus on creating
Q30: A social marketing campaign which sends regular
Q31: Upstream social marketing campaigns:
A) focus on influencing
Q32: A social marketing campaign which focuses on
Q33: Which of the following statements about downstream,
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