A social marketing campaign which sends regular text messages to support individuals who are trying to give up smoking is an example of a(n) ____________ social marketing campaign.
A) upstream
B) midstream
C) individual
D) downstream
E) targeted
Correct Answer:
Verified
Q25: University students are targeted with alcohol-free events
Q26: Competition of the behaviour targeted by an
Q27: The three main social marketing streams are
Q28: Downstream social marketing campaigns:
A) focus on creating
Q29: Midstream social marketing campaigns:
A) focus on creating
Q31: Upstream social marketing campaigns:
A) focus on influencing
Q32: A social marketing campaign which focuses on
Q33: Which of the following statements about downstream,
Q34: Besides promotion, social marketers can use the
Q35: Research indicates one of the major issues
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