A social marketing campaign which focuses on increasing cigarette taxation, thereby resulting in a decrease in demand for cigarettes, is an example of a(n) ______________ social marketing campaign.

Question

Quizplus · Accepted Answer

understand the three streams of social marketing. Upstream social marketing focuses dealing with a consumers' choice environment, may involve marketing to policy makers and recognises that individuals should not be left with the whole responsibility for their behaviour.

A Social Marketing Campaign Which Focuses on Increasing Cigarette Taxation