Which of the Following Statements About Social Marketing Is Correct

Which of the following statements about social marketing is correct?

A) Integrated social marketing communication is the same as social marketing.
B) Social marketing efforts should begin with an understanding of the target audience.
C) Social marketing is different from commercial marketing in that only uses promotion, not the whole marketing mix.
D) Social marketing campaigns is focused on marketing ideas.
E) Social marketing, like commercial marketing, nearly always results in an immediate reward for the consumer.