Which of the Following Statements About Social Marketing Is Incorrect

Which of the following statements about social marketing is incorrect?

A) Social marketers judge the success of their work on whether the desired behaviour change has occurred.
B) Social marketing efforts should be directed at initiating new behaviour and encouraging repeat behaviours.
C) Unlike commercial marketing campaigns, social marketing campaigns do not need to use the whole marketing mix but instead can rely on the promotion mix.
D) The marketing philosophy is not applicable to social marketing.
E) Social marketing efforts may not result in any immediate positive outcomes for the consumer.