Which of the Following Statements Is False

Which of the following statements is false?

A) Dubbing local actors' voices over a television commercial is a type of customisation of the market offering.
B) Globalisation is a twenty-first century phenomenon brought about by communications technologies.
C) Standardisation enables an organisation to achieve economies of scale.
D) Pricing products at different points in response to income differentials in international markets is a type of customisation of the market offering.
E) Competition from local businesses in a foreign market is likely to increase the need to make a customised market offering.