The Marketing Manager for Mad Mex Is Sure That a Customised

The marketing manager for Mad Mex is sure that a customised offering for each international market they enter would be the best approach to take. One of his staff members disagrees with his view, suggesting that a standardised offer would provide Mad Mex:

A) economies in research and development.
B) economies of scale in production.
C) economies in marketing.
D) ease of control of the marketing approach.
E) All of the options listed.