When Qantas, Cathay Pacific and Japan Airlines formed code-sharing arrangements in order to penetrate smaller markets, it was an example of:

Question

Quizplus · Accepted Answer

understand why and how organisations internationalise. A business that does not wish to or cannot make a direct investment in a foreign market may choose instead to form an international strategic alliance with a business based in that country. The international airline industry is a prime example of strategic alliances.

When Qantas, Cathay Pacific and Japan Airlines Formed Code-Sharing Arrangements