An Australian company, 'True Blue Boats' pays a foreign company to manufacture its product and market it in that foreign country under the 'True Blue Boats' name. This is an example of:

Question

Quizplus · Accepted Answer

understand why and how organisations internationalise. Contract manufacturing in contrast to licensing and franchising is an approach to international marketing in which a domestic business pays a foreign business to manufacture its product and market it in that foreign country under the domestic company's name.

An Australian Company, 'True Blue Boats' Pays a Foreign Company